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Having Clear Positioning Is Only the First Part You can have a clear positioning statement and still make your business hard to understand on LinkedIn. You may already know who you help, the main problem you solve, the result your work helps create, and what you want people to remember you for. Those are the right decisions to make first. But people don't experience your positioning as a statement sitting in a document. They experience it through your headline, your About section, the posts you publish, the resources you share, and the offer you eventually ask them to consider. That means all of those parts need to describe the same business. They don't need to say it the same way.  Your headline has to help someone understand your business quickly. Your About section can explain more of the problem and the help you provide. Your posts can teach different parts of that problem. A resource can help someone work on one specific part of it. Your paid offer can give them a more com...

Your Profile Should Make Your Positioning Easier to Understand Someone can understand one of your LinkedIn posts, click through to your profile, and still become less clear about what your business actually helps with. That usually happens when the post and the profile were written from different versions of the business. The post may speak clearly to one audience and one problem. Then the headline leads with a title, a list of services, or a broader description that doesn’t make the same help obvious. The About section can create the same problem when it tries to explain everything the business does instead of building from the positioning that was already decided. You don’t need new positioning for your LinkedIn profile. If you’ve already decided who you help, the main problem you help solve, the result your work helps create, and what you want people to remember you for, those decisions should guide the profile too. What changes is how you explain them. Your headline has very little...